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SwimJitsu Press Release

 

                Jake Grosser (719-866-3556) jgrosser@usaswimming, event contact

USA Swimming Launches SwimJitsu as Fun, New Introduction to Swimming

In-water course is a mash-up of swimming skills & entertainment to get kids in the sport

COLORADO SPRINGS, Colo. – Creating a unique and fun introduction to launch newcomers to swimming, USA Swimming has developed SwimJitsu – a new grow-the-sport program that combines swimming, inflatable obstacles and cannonballs.                                                       

SwimJitsu is an in-water obstacle course that includes a series of entry-level swimming skills stages and 10 entertaining tasks. Participants become “swimjas” (a combination of swimming and ninja) by using traits such as wisdom, speed and agility.

Watch SwimJitsu in action.

 “We found a winning formula with SwimJitsu, a mash-up of skill-based competitions such as football's Punt, Pass and Kick and skiing's NASTAR mixed with entertaining shows like Wipeout and American Ninja Warrior," said USA Swimming Marketing Director Jim Fox. "This is a new and compelling way to complement the traditional entry paths into the sport and introduce kids to swimming skills, comparing swim times and achieving goals."

Along with the SwimToday campaign, SwimJitsu is helping to reposition swimming as the #FunnestSport. This innovative primer to the sport gives a sampling of the fun and rewarding aspects of continuing in the sport. USA Swimming clubs can be on-site at the venues to provide tips, identify kids with an interest in swimming and invite them to into a team to improve their skills.

"We are providing 'edu-tainment' to get the attention of kids and parents who wouldn’t otherwise consider swimming on a team,” said USA Swimming Chief Marketing Officer Matt Farrell. “What makes SwimJitsu such a winner is that it’s pure fun for those who participate, a creative way to grow swimming participation and a sustainable and scalable program to run.

SwimJitsu will make visit over 20 different venues on its nationwide tour this summer. Locations can be found by visiting the “Locations” tab at the top of the website.

SwimJitsu is a partnership between USA Swimming and Grand Sports Management (GSM), one of the leaders in youth sports events. Other notable international properties under the GSM umbrella include Hoop it Up, Kick It 3v3 Soccer, Let it Fly flag football tour and the new Ultimate Field Day.

At each daily event, there will be multiple, two-hour sessions for participants to attempt unlimited runs on the course. Each session requires a registration.

To join the fun online, visit the SwimJitsu FacebookTwitter and Instagram pages.

About USA Swimming
As the National Governing Body for the sport of swimming in the United States, USA Swimming is a 400,000-member service organization that promotes the culture of swimming by creating opportunities for swimmers and coaches of all backgrounds to participate and advance in the sport through clubs, events and education. Our membership is comprised of swimmers from the age group level to the Olympic Team, as well as coaches and volunteers. USA Swimming is responsible for selecting and training teams for international competition including the Olympic Games, and strives to serve the sport through its core objectives: Build the base, Promote the sport, Achieve competitive success. For more information, visit www.usaswimming.org.

About Grand Sports Management

Grand Sports Management is the United States premier sports event agency providing fun, clean, safe and organized events. GSM has been America’s leader in national grassroots youth sports tours for more than 25 years producing more than 100 annual grassroots events providing athletes, coaches, families and corporate partners with an unparalleled sports experience. GSM properties include: Kick It 3v3 Soccer, Hoop It Up 3x3 Basketball, Let It Fly Flag Football, Sticks Up Lacrosse and Ultimate Field Day. GSM is proud to be partnered with USA Swimming to introduce SwimJitsu to the United States.